The Mobile Optimization Initiative
The Mobile Optimization Initiative was a collaborative project between PayPal and Magento that used live experiments on real merchant websites to uncover opportunities for optimizing mobile-based eCommerce revenue.
My Role: Co-lead writer responsible for UX content and copywriting
Challenge: Describe the initiative and provide research findings in a simple and engaging manner.
How I Helped:
Collaborated with project designers and managers to align visual and content project goals
Created new copy for testing (on a quarterly basis throughout the two-year duration of the project)
Translated heavy technical content into compelling and easy-to-understand copy
Many of the developer-facing doc projects that I’ve worked on are under NDA. Several of these are available upon request in redacted format.
Typical technical writing samples from these projects include:
- Release notes (including bug fixes, known issues, and product features/enhancements)
- User Guides
- Installation Instructions
- How-to Guides
- Cookbooks
- Knowledge Base Articles
- Vulnerability Notices
- API Documentation
- Help Center and Knowledge Base development
- UI Copy
RELEVANT TOOLS/SKILLS:
- Git/Github
- Jira/Confluence
- Markdown
- HTML
- DITA
- MadCap Flare
MOGO Financial Feature in the Financial Post
MOGO hired me to write this contributed article that highlights the innovation and benefits of fintech (MOGO’s industry).
Link to article here.
Developer focused content for this growing Canadian conversational AI NLU engine. Full example can be viewed here.
To view the landing pages individually, please follow these links:
To learn more about Turnium, please visit: https://turnium.com/
BC CDC Tuberculosis & HIV Testing Manuals
The BC CDC hired me to perform a complete content overhaul of its Tuberculosis and HIV testing manuals.
My Role: Technical Writer and Editor
Challenge: Review and update 100s of pages of scientific content about tuberculosis and HIV testing procedures in the province of BC.
How I Helped:
Worked closely with key subject matter experts (CDC physicians and nurses) and other stakeholders to gather technical updates for inclusion in the updated manuals.
Wrote and edited testing manuals based on stakeholder updates.
Designed visual graphics to further illustrate key technical concepts.
Provided a style guide to help the BC CDC maintain style consistency during future updates.
Project link
Plurilock Security Behavioral Biometrics Guide
Plurilock hired me to develop their flagship content piece about the history and applications of behavioral biometrics.
My Role: Technical Writer
Challenge: Produce an engaging and comprehensive guide that provides a thorough overview of behavioral biometrics for non-technical audiences.
How I Helped:
Collaborated with technical subject matter experts to capture the evolution and uses (historical and present) of behavioral biometrics cyber technologies.
Translated highly technical concepts into an accessible guide that could be easily comprehended by non-technical users.
Click here to view the complete guide.
BigCommerce: Landing Page - Mobile Optimization Initiative
I wrote this landing page to help BigCommerce promote merchant participation in its Mobile Optimization Initiative (MOI).
My Role: Copywriter
Challenge: Produce a landing page that succinctly describes the MOI and encourages downloads of its experiments.
How I Helped:
Wrote clear and engaging content that encouraged merchants to download results from the MOI.
Hootsuite Australia Open Case Study
My Role: Copywriter
Challenge: Summarize the key highlights of Australia Open’s social media campaign with Hootsuite.
How I Helped:
Collaborated closely with project managers to capture key campaign statistics and highlights.
Develop engaging and upbeat copy that conveys the strength of Hootsuite’s key features through its success with Australia Open.
